Work

Understanding the electronic word-of-mouth communication process: Communication effectiveness and analytic tools

Year: 2010

Type: dissertation

Source: UA Campus Repository (The University of Arizona)

Author: Chuanyi Tang

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2122878844

Cites: 144

Cited by: 5

Related to: 10