Work

Study on the Factors influencing Online Buying Behaviour of Customers while purchasing a Book by an Established Author against a Book by a New Author

Year: 2015

Type: article

Study design: Observational Study

Source: Advances In Management

Authors: Jacob Mathew Rajkumar, Mridula Sahay

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124415396

FWCI:

Cites: 16

Cited by: 1

Related to: 10