Work

Understanding Sponsored Search: Core Elements of Keyword Advertising

Year: 2011

Type: article

Author: Bernard J. Jansen

Institution: Pennsylvania State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124503151

FWCI: 4.97

Cites: 178

Cited by: 20

Related to: 10