Work

Reading the Voice of the Customer: A Content Analysis of Consumer Reviews

Year: 2003

Type: article

Authors: Lee Kong, Seshan Ramaswami, Susheela Abraham Varghese

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2124598000

FWCI:

Cites: 37

Cited by: 1

Related to: 10