Work

Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Year: 2003

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.22.4.520.24906

Authors: Patrali Chatterjee, Donna L. Hoffman, Thomas P. Novak

Institutions: Rutgers, The State University of New Jersey, Vanderbilt University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2125045187

FWCI: 40.95

Cites: 56

Cited by: 475

Related to: 10