Work

Child socialization practices: Implications for retailers in emerging markets

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.06.008

Authors: Rituparna Basu, Neena Sondhi

Institution: International Management Institute

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2128900534

FWCI: 2.137

Cites: 51

Cited by: 23

Related to: 10