Work

Strategies for enhancing consumer interaction in electronic retailing

Year: 2001

Type: dissertation

Abstract: During recent years, the potential for electronic commerce via the Internet has been intensively discussed. A strong vision of e-commerce as a business with great potential has been established. In ...

Source: KTH Publication Database DiVA (KTH Royal Institute of Technology)

Author: Christian Persson

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2129944524

Cites: 42

Cited by: 4

Related to: 10