Work

The Effects of the Meaningfulness of Salient Brand and Product- Related Text and Graphcis on Web Site Recognition

Year: 2007

Type: article

Source: D-Scholarship@Pitt (University of Pittsburgh)

Authors: Enrique Mu, Dennis F. Galletta

Institution: University of Pittsburgh

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2130085286

FWCI: 9.205

Cites: 28

Cited by: 17

Related to: 10