Work

What drives consumers to spread electronic word of mouth in online consumer-opinion platforms

Year: 2012

Type: article

Study design: Observational Study

Source: Decision Support Systems

DOI: 10.1016/j.dss.2012.01.015

Authors: Christy M.K. Cheung, Matthew K.O. Lee

Institutions: Hong Kong Baptist University, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: City University of Hong Kong, Hong Kong Baptist University

Awards: G1270445474, G5438043782

OpenAlex ID: W2131821896

FWCI: 101.3

Cites: 50

Cited by: 1,165

Related to: 10