Work

How Luxury Fashion Brands Utilize YouTube to Engage Consumers and Promote Brand Identity

Year: 2015

Type: article

Source: The Journal of Undergraduate Research

Author: Melissa Hanke

Institution: Elon University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2133775121

FWCI: 1.286

Cites: 8

Cited by: 6

Related to: 10