Work

Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast

Year: 2004

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2004.07.002

Author: Poul Houman Andersen

Institution: Aarhus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2134838115

FWCI: 17.79

Cites: 47

Cited by: 355

Related to: 9