Work

Impact of familial characteristics on Indian children's influence in family purchases

Year: 2011

Type: article

Study design: Observational Study

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2011.037428

Authors: Anupriya Kaur, Yajulu Medury

Institution: Jaypee University of Information Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2135858044

FWCI: 0.696

Cites: 56

Cited by: 5

Related to: 10