Work

When does electronic word-of-mouth matter? A study of consumer product reviews

Year: 2010

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.12.011

Authors: Jason Q. Zhang, Georgiana Craciun, Dongwoo Shin

Institutions: Loyola University Maryland, University of Seoul

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2136907841

FWCI: 45.86

Cites: 51

Cited by: 581

Related to: 10