Work

Segmenting young adults through their consumption styles: a cross‐cultural study

Year: 2011

Type: article

Study design: Observational Study

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611111185896

Authors: Ulun Akturan, Nuray Tezcan, Alexandra Vignolles

Institutions: Galatasaray University, Haliç University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138392845

FWCI: 4.638

Cites: 32

Cited by: 37

Related to: 10