Work

Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products

Year: 2009

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911760902765973

Authors: Ashok K. Lalwani, May O. Lwin, Pee Beng Ling

Institutions: The University of Texas at San Antonio, Nanyang Technological University, National University of Singapore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2138834937

FWCI: 3.111

Cites: 73

Cited by: 40

Related to: 10