Work

Seeds of Change: Substance and Influence in Brand Communities

Year: 2011

Type: article

Source: Journal of the Association for Information Systems

Authors: Sung Won Kim, Shaila M. Miranda

Institution: University of Oklahoma

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2139985344

FWCI: 0.694

Cites: 42

Cited by: 5

Related to: 10