Work

Estimating the Dynamic Effects of Online Word-of-mouth on Member Growth of a Social Network Site

Year: 2007

Type: article

Authors: Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Institutions: University of California, Los Angeles, Dartmouth College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2140374813

FWCI: 7.364

Cites: 33

Cited by: 40

Related to: 10