Work

A causal model predicting student intention to enrol moderated by university image: using strategic management to create competitive advantage in higher education

Year: 2011

Type: article

Source: International Journal of Management in Education

DOI: 10.1504/ijmie.2012.044000

Author: Laura L. Matherly

Institution: Zayed University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2143897302

FWCI: 1.855

Cites: 44

Cited by: 15

Related to: 10