Work

Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers

Year: 2010

Type: article

Source: International Journal of Sport Communication

DOI: 10.1123/ijsc.3.4.422

Authors: Jo Williams, Susan J. Chinn

Institution: University of Southern Maine

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2146670408

FWCI: 22.87

Cites: 22

Cited by: 346

Related to: 10