Work

Effects of Multimedia on Mobile Consumer Behavior: an Empirical Study of Location-aware Advertising

Year: 2003

Type: article

Authors: Lih‐Bin Oh, Heng Xu

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148007440

FWCI: 4.875

Cites: 36

Cited by: 57

Related to: 9