Work

What is the web-based interactive advertising (wia) to consumers? consumer's interpretation and interaction with wia

Year: 2003

Type: article

Authors: Jangsun Hwang, Sally J. McMillan

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148175960

FWCI:

Cites: 126

Cited by: 1

Related to: 10