Work

The Impact of Positive and Negative Word of Mouth on Brand Choice

Year: 2005

Type: article

Author: Robert East

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149455628

FWCI: 0.984

Cites: 19

Cited by: 9

Related to: 10