Work

Customers Or Sellers? the Role of Persuasion Knowledge in Customer Referral

Year: 2004

Type: article

Authors: Peeter W.J. Verlegh, Celine Verkerk, Mirjam Tuk, Ale Smidts

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153729245

FWCI: 0.936

Cites: 13

Cited by: 18

Related to: 10