Work

Influence of Children on Family Purchase Decision: Empirical Evidence from Pakistan

Year: 2014

Type: article

Study design: Observational Study

Source: International Review of Management and Business Research

Authors: Amir Ishaque, Muhammad Tufail

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153961548

FWCI: 2.308

Cites: 59

Cited by: 15

Related to: 9