Work

Building a Brand Relationship with Voters: The Need for IMC within Political Parties

Year: 2003

Type: article

Authors: Charles H. Patti, Edwina Luck, Sherrie-Lee Chapman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155208336

FWCI:

Cites: 24

Cited by: 6

Related to: 10