Work

Pengaruh Celebrity Endorsers Dan Pesan Iklan Di Televisi Terhadap Keputusan Pembelian Pada Es Krim Walls Magnum Belgium Chocolate

Year: 2015

Type: article

Study design: Observational Study

Source: E-Jurnal Manajemen Universitas Udayana

Authors: Luh Dwi Mariyanti, Gede Bayu Rahanatha

Institution: Udayana University

Language: Indonesian

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155223231

FWCI: 0.643

Cites: 6

Cited by: 8

Related to: 10