Work

Analysing Communication Media and Actions - Extending and Evaluating the Business Action Matrix

Year: 2005

Type: article

Authors: Britt-Marie Johansson, Karin Axelsson

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2156752720

FWCI: 9.906

Cites: 32

Cited by: 11

Related to: 10