Work

When Imagery Influences Spending Decisions

Year: 2011

Type: article

Source: Zeitschrift für Psychologie

DOI: 10.1027/2151-2604/a000077

Author: Bernadette Kamleitner

Institution: Queen Mary University of London

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158029682

FWCI: 2.783

Cites: 69

Cited by: 18

Related to: 10