Work

Advertising Effectiveness on Social Network Sites: an Investigation of Tie Strength , Endorser Expertise and Product Type on Consumer Purchase Intention

Year: 2009

Type: conference-paper

Source: National University of Singapore

Authors: Wen Chen, Bernard C. Y. Tan, Klarissa Chang

Institution: National University of Singapore

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159531386

FWCI: 14.25

Cites: 55

Cited by: 65

Related to: 10