Work

Typology of online shoppers in India: An empirical study in Uttar Pradesh

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Authors: Ram Komal Prasad, Milind K. Gautam

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160308138

FWCI:

Cites: 31

Cited by: 1

Related to: 10