Work

Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units

Year: 1980

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/208802

Authors: Pierre Filiatrault, J. R. Brent Ritchie

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160754637

FWCI: 7.91

Cites: 19

Cited by: 272

Related to: 10