Work

Consumers' difficulty with learning by analogy of really new products: selection criteria of effective analogies

Year: 2009

Type: conference-paper

Source: Figshare

Author: Amina Ait El Houssi

Institution: University of Wollongong

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2162124628

FWCI:

Cites: 35

Cited by:

Related to: 10