Work

Consumption‐Focused Self‐Expression Word of Mouth: A New Scale and Its Role in Consumer Research

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20659

Authors: Christina Saenger, Veronica L. Thomas, Jennifer Wiggins Johnson

Institutions: University of Tennessee at Martin, Towson University, Kent State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163544686

FWCI: 13.21

Cites: 80

Cited by: 100

Related to: 10