Work

International Buying Center Analysis – The Status Quo of Research

Year: 2008

Type: article

Source: Journal of business market management

DOI: 10.1007/s12087-008-0026-9

Authors: U. Herbst, S. Barisch, M. Voeth

Institutions: University of Tübingen, University of Hohenheim

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2164494554

FWCI:

Cites: 57

Cited by: 6

Related to: 10