Work

Media channels and consumer purchasing decisions

Year: 2015

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-02-2015-0036

Authors: JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo

Institutions: Seoul National University, Samsung (South Korea), Korea Environment Institute

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168205501

FWCI: 4.968

Cites: 30

Cited by: 31

Related to: 10