Work

A Two-Stage Decision-Making Model of Online Consumer Behavior: Perspective of Image Theory

Year: 2009

Type: conference-paper

Source: International Symposium on Information Engineering and Electronic Commerce

DOI: 10.1109/ieec.2009.95

Authors: Yan Jin, Fu Chen, Miao Lingling

Institution: Zhejiang University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W2168554560

FWCI: 1.164

Cites: 13

Cited by: 7

Related to: 10