Work

Simultaneity and Interactivity of the Effects of Communication Elements on Consumers' Decision Making in Ewom Systems

Year: 2015

Type: article

Source: ResearchSpace (University of Auckland)

Authors: Xinwei Wang, Hock‐Hai Teo, Kwok‐Kee Wei

Institutions: University of Auckland, National University of Singapore

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2175801503

FWCI: 3.433

Cites: 65

Cited by: 15

Related to: 10