Work

Tracking users' visual attention and responses to personalized advertising based on task cognitive demand

Year: 2015

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2015.10.025

Authors: Hyejin Bang, Bartosz W. Wojdynski

Institution: University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2177961586

FWCI: 17.17

Cites: 52

Cited by: 182

Related to: 10