Work

Investigating Relationship between Brand Image, Price Discount and Purchase Intention

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Authors: Farshad Faezy Razy, Masoud Lajevardi

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2179068357

FWCI:

Cites: 21

Cited by: 14

Related to: 10