Work

Referral marketing: Harnessing the power of your customers

Year: 2015

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2015.08.001

Author: Barry Berman

Institution: Hofstra University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2179118818

FWCI: 7.073

Cites: 12

Cited by: 85

Related to: 10