Assessment of short message service (SMS) advertising on purchasing behavior of the customers: a case study of Pakistan
Year: 2013
Type: article
Authors: Mohammad Aamir, Waseem Ikram, Syed Muhammad Ali, Syed Amjad, Farid Hasnu, Khalid Zaman
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2181334335