Work

Awareness, Interest, and Purchase: The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

Year: 2013

Type: book-chapter

Source: ERef Bayreuth (University of Bayreuth)

Authors: Michael Scholz, Verena Dorner, Andrea Landherr, Florian Probst

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2181517964

FWCI: 4.038

Cites: 73

Cited by: 16

Related to: 10