Work

Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia

Year: 2014

Type: article

Study design: Observational Study

Authors: Christina Sagala, Mila Destriani, Ulffa Karina Putri, Suresh Kumar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182665699

FWCI: 4.265

Cites: 10

Cited by: 16

Related to: 10