Work

Predicting Purchase Behaviour

Year: 1991

Type: article

Study design: Observational Study

Authors: Dianne Day, Boon Ping Gan, Philip Gendall, Don Esslemont

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182948121

FWCI: 6.482

Cites: 16

Cited by: 77

Related to: 10