Work

Consuming the Consumer-Generated Ad

Year: 2008

Type: article

Source: ACR North American Advances

Authors: Frédéric F. Brunel, Susan Fournier, Benjamin Lawrence

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183180092

FWCI: 1.693

Cites: 35

Cited by: 7

Related to: 10