Work

Impact of Celebrity Endorsement on Mobile Phone Buying Behavior

Year: 2015

Type: article

Authors: Kamran Jawaid, Khalid Noor Panhwar, Mubina Pathan, Barkatullah Qureshi, Muhammad Ali Pasha, Iqbal Ahmed Panhwar

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183279352

FWCI:

Cites: 19

Cited by: 1

Related to: 10