Work

Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

Year: 2012

Type: article

Author: Shih Yung Chou

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183516739

FWCI: 3.565

Cites: 39

Cited by: 20

Related to: 10