Work

Impact of Brand Image and Advertisement on Consumer Buying Behavior - Comparative Study on Rural and Urban Consumers

Year: 2014

Type: article

Study design: Observational Study

Author: R. Sivanesan

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183600808

FWCI: 2.377

Cites: 10

Cited by: 16

Related to: 10