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CUSTOMER ENGAGEMENT IN AN ONLINE SOCIAL PLATFORM: A CONCEPTUAL MODEL AND SCALE DEVELOPMENT Research-in-Progress

Year: 2012

Type: article

Authors: Christy M. K. Cheung, Matthew K. O. Lee, Xiao-ling Jin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2184871748

FWCI:

Cites: 29

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Related to: 10