Work

Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process

Year: 2006

Type: article

Source: ACR North American Advances

Authors: Fiona Sussan, Stephen Jay Gould, Suri Weisfeld‐Spolter

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2185071973

FWCI: 4.49

Cites: 10

Cited by: 27

Related to: 10